Professional SEO Service Increases Online Visibility

Search Engine Optimisation has had a rough ride over the past few years, what with Google's black and white animals hitting web sites hard across the globe. Even top US store, JC Penny was hit hard by these updates, their site disappeared from Google's rankings almost overnight. Fortunately for them, they had a team of top professionals to get them back on track, highlighting why it is essential to see that having professional SEO service increases online visibility. Had JC Penny been relying on itself to rank high, it's likely that they would have been off Google for quite some time.


Of course, that is an extreme example, not every business has the money to employ top professional SEO companies, but even as a small business or organisation which relies heavily on web site traffic, it's important to have people who know what they are doing in the search engine world. Web site visibility is vital, and is becoming increasingly important on mobile formats too. The way the SEO world changes means that it is getting increasingly harder and harder for any business to keep up and apply those changes themselves.
Here are some more important reasons why professional SEO service increases online visibility.

1. SEO companies know what's going on

Their business is SEO and good SEO businesses keep their ear to the ground. A year before the first major Google change, there were several top SEO gurus who correctly predicted big changes. Those SEO companies that listened and applied what they heard are still in business now. Those who didn't listen went out of business because they couldn't maintain their own clients listings in the search engine.

2. Amateur SEO do not have the means to maintain good rankings

One of the most successful ways to gain top listings is through backlinks. There's only so much on site stuff you can do, but the real magic occurs from getting links to your site from other relevant sites, with good page ranks at that. Professional SEO services already have many strategies set up to obtain these key backlinks, plus the know how.

3. They save you time

How much time away from your own business do you think doing your own SEO would take? Not only do you need to understand SEO, but you also need to keep up to date with it, spend lots of money on obtaining your backlinks and so on. This takes you away from your own expertise in your business and you probably won't be very successful.


It's therefore not hard to see that professional SEO service increases online visibility more effectively, and much cheaper too.